Tito’s Handmade Vodka is a vodka brand made by Fifth Generation, founded by Tito Beveridge in 1997 in Austin, Texas — specializing in vodka made from yellow corn, it is distilled 6 times and unaged rather than potatoes or wheat.
Marketing its brand as Tito’s Handmade Vodka, the company originally craft-distilled its products in copper pot stills at Texas’ first legal distillery. By 2001, the brand was no longer a micro-distillery, having surpassed the industry standard of 40,000 cases for a craft distillery as defined by the Distilled Spirits Council of the United States (DISCUS). Now made in a facility with ten floor-to-ceiling stills and equipment bottling 500 cases an hour, the brand recorded a sales volume of approximately 3.8 million 9 liter cases in the United States as of 2016and a market share of 7.1% of the United States Vodka market as of 2017. Beveridge first produced his spirits as a hobby after making infusions of inexpensive vodka as gifts and using a pot still. Commercial production began in 1997 when Beveridge formed Fifth Generation, Inc. and established the Mockingbird Distillery, producing 1,000 cases that year. In 2007, the brand sold over 160,000 cases. Production remains at the heavily expanded southeast Austin distillery.